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You have arrived at ikladious.com - the personal website for Peter Ikladious. I am a technical and management specialist who focuses on New Media. My own background in this evolving industry has allowed me certain insights. I believe that New Media is a rapidly evolving industry which will have impacts on everyone. Recently, I applied for entry into some American Universities' MBA programs. I have strong hopes that this will help me develop further, to help understand and further the New Media cause. This has been quite a long, arduous process. Nevertheless, I have learnt plenty and hope to share this information with you in my blog. So what is New Media?This is one of the questions I receive most often. Wikipedia has an interesting definition. A suggestion is made that New Media should be merged with Digital Media. While (today) New Media relies on digital technologies (such as the Internet, Digital Music, Video games, etc), it is somewhat more than this. In short, I define New Media as: - Media which allows for bi-directional communication. That is, not only is media flowing from the source to the recipient, but there is a reverse flow of information from the recipient. This information, could be data such as personal taste, demographic information, etc. However, it could also be user-generated content, such as user-made videos or text articles.
- Media which is available in more than one location. This means that is must be possible to access this while mobile, or from different terminals. Here, different terminals could be an iPod, a television, a computer, a mobile phone, etc.
- Media which empowers the user to select media from different source, tailor them to their own likes and be rendered on a terminal of the user's choice.
Are we there yet?Although some of these elements and technologies are in place, there is still significant work to be done to achieve the aims of New Media. There is further work needed on the technology that will enable all of these elements. Furthermore, there is still more effort needed to standardise some of the underlying technologies, to allow the empowerment of users. Finally and probably most importantly, there is no clear understanding of how the business models will be structured in this new environment. It goes without saying, that current industry and organisational structures will also change significantly, when New Media has matured. The current Internet, Media and Telecommunications industries will, dare I say it, converge into a new industry structure.
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